We build digital systems that intervene in the algorithmic loop, replacing unconscious consumption with intentional action.
Consumer-facing tools built on our core principles.
iOS / Productivity
A verbal intervention system for mobile devices. It breaks the scrolling loop by requiring spoken declarations to unlock apps, reintroducing friction where it matters most.
View Case Study & App →Most modern software is optimized for retention and engagement metrics that directly compete with human cognition.
We take a different approach: - Systems Thinking for the Mind. We design software architecture that respects cognitive limits and promotes long-term user wellbeing over short-term attention capture.
Contact UsWe strategically re-introduce friction into UX flows to allow for "System 2" thinking (conscious reflection) before action.
We build Local-First software. User data stays on the device, ensuring privacy is a structural guarantee, not a policy promise.
Applying principles from neuroscience to build tools that extend human capability rather than exploiting human vulnerability.